Reflecting on the 2023-2024 Election Cycle
As the 2023-2024 election cycle comes to an end, we’re proud to look back on the impactful work we’ve done together with campaigns across the country. This year, we delivered fast, accurate, and reliable polling in key battleground states, correctly predicting the outcome in 7 of 7 swing states.
Here’s a snapshot of what we accomplished this cycle:
- More than 600 polls conducted nationwide, providing actionable insights for campaigns at every level.
- Nearly 100 million texts sent, ensuring voters were informed and engaged with strategic messaging.
- Over 50,000,000 voters reached through targeted outreach efforts powered by our innovative data analytics.
- Dozens of battleground wins supported by our accurate and efficient universe modeling.
- Improved data accuracy with enhanced benchmark testing, ensuring reliable results across all initiatives.
These metrics represent more than numbers—they highlight the power of collaboration, innovation, and a shared commitment to making a difference. Together with our clients, we shaped the political landscape in meaningful and measurable ways.
Custom Data Analytics & Universe Modeling: Driving Results
In 2024, co/efficient was proud to be recognized as a Gold Pollie Award winner for our Custom Data Analytics and Universe Modeling, cementing our place as an industry leader in innovative, data-driven solutions. This accolade reflects our commitment to delivering cutting-edge tools and services that empower campaigns to reach voters effectively.
Our iterative and expanding approach has taken this award-winning methodology to the next level. By continually refining our processes—such as need assessment, research design, and model engineering—we ensure that every project is tailored to meet client objectives.
This cycle, we built on our success by:
- Improving model accuracy and scalability, allowing campaigns to focus on the most strategic voter groups.
- Enhancing our benchmark testing and deployment tools, ensuring reliable results every step of the way.
- Integrating new data collection techniques, making our solutions faster and more efficient than ever.
These advancements make us one of the fastest and most cost-effective providers of universe modeling in the industry, enabling our clients to make data-backed decisions with confidence.
Congratulations To Our Winning Clients
It was an honor working with so many winning campaigns…
Looking Ahead to 2024
The new presidential administration brings fresh opportunities and optimism for the future. We’re excited to continue serving our clients, helping them best serve their constituents and carry out the will of the American people.
As we move forward, we’re committed to:
- Innovating further to enhance campaign strategies.
- Supporting new campaigns with data-driven insights and tools.
- Helping shape the future of voter engagement and outreach.
Thank you for trusting us as your partner. Here’s to continued success in 2025 and beyond!
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